Shhhhh! How Secrets Build Brand Loyalty
Many companies use customer loyalty programs to generate repeat business and brand advocacy... but can brand secrets yield this kind of business value, as well? What if your favorite restaurant had...
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Is Starbucks Watering Down Its Coffee Brand?
Royalty-free image courtesy of stock.xchng Starbucks Coffee Company has evolved tremendously since it opened its flagship store in Seattle back in 1971. The company still sells coffee, certainly, but...
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Livestrong, Oprah and Twinkies: What Can Brands Do To Survive Change?
When a significant amount of change happens around a brand, the status of the brand can change, too. Why? Because even though it may not do anything differently or evolve in and of itself, a brand...
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